Saturday, January 8, 2011
Blog Posts
I think you've got a good formula going for you blog posts.
A couple of things I'd like you to remember about them (and take a look at the changes I made
1. When you have a video make sure to put "video" in the header above the video plus the exercise name, etc. This way the search engines know there is a video. Since we don't have a fancy player or means of alerting google to the video, google needs to be told. This is very important because when you go to the trouble of putting up a video you won't people to get a result when they search for say, "pinch grip deadlift video". And all it takes is putting video in the header. Since it is in a header (I.E. big @+@ or @++@) google will assign importance to it and assume that it is an important word and that a video is probably present on the page. We get LOTS of traffic this way.
2. Although this seems silly, don't just put "exercise technique" or something before the exercise performance section, put the name of the exercise again..such as what I wrote "how to perform the so and so" or something like that. See the thing is with short blog posts about exercises, it is easy to only have the exercise name in the title and nowhere else! So as always you are writing primarily to people but secondarily to the search engine. And it doesn't know anything. So the title is the most important thing of course to tell the search bot what the page is about but then when some key words from the title are not repeated at all in the article body the search bot doesn't know just how important these words are. In other words..the title could be an abstract title, right? Such as something clever or fancy that doesn't represent what the article is about. When the words are not repeated at all the bot still doesn't know for sure what weight to put on the title. But when you repeat words from the title strategically (not over and over again just strategically) suddenly the bot knows that yes, the tilte is VERY important..this page is about this particular exercise or subject. Bump it up in the search results.
Now I'm not talking about cheating and doing ridiculous things..just little tweaks to help the search bots understand the page.
So look at what I did and sort of apply that kind of thing.
Thanks!
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